When it comes to handling marketing needs, companies typically choose one of two options:
work with an agency or hire employees


The problem is, both of these options are expensive.

We bridge the gap

We work closely with your team, as if we were part of it but without the headache and cost of full time employees. 

We produce the quality of work you’d expect from a big marketing agency, without the steep overhead. 

What we do

  • Brand and Product Positioning

  • Brand Awareness Building Campaigns

  • Marketing and Communications Strategy

  • Brand Identity Development + Brand Refreshes

  • Conceptual Creative Work

  • Content and Video Development

  • Copywriting and Design 

  • Media Strategy, Planning, and Buying

  • Social Media Marketing + Campaigns

  • Stakeholder Interviews + Consumer Research
    (Quantitative and Qualitative)

  • Persona Building, Messaging Guidelines + Verbal Tones

  • Website Refreshes

How we work

Plan

Research

Execute

Create

Optimize

Results

About me

Hi, I’m Hilary. I live in Austin, Texas. I have worked in Marketing for more than 17 years. I am a marketing professional by day and an adjunct professor by night. I’m an avid reader and audiobook listener, half marathoner, brand marketing and strategy lover, and, most importantly a queso and taco connoisseur. I love to work hard, travel, and think work-life balance is the key to happiness. To be successful with any brand one must understand its North Star and find the white space in the competitive landscape in order to carve out its unique purpose. Finding that space and creating that positioning is my passion. My process is intentional, strategic, data-driven and collaborative. Diversity and inclusion are paramount to a brand’s success and live at the core of everything I touch. My passion is helping client partners becoming successful and achieving their goals.

In good company

  • Hilary and the entire team at The Brand Fox were a pleasure to work with! They really dug in to understand our brand and customer; you could tell they were very passionate and truly cared. We had a strong partnership and felt they worked alongside our internal team to bring everything to life. Plus, Hilary is just lovely to work with; would definitely recommend her!

    - Sophee Houseman, VP of Marketing, Milk and Honey, Spa + Salon + medSPA

  • Hilary has been such a helpful and strategic partner to work with, especially when we were first launching and trying to get awareness and set the brand up. Would recommend working with her on brand strategy if you're looking for some help getting your business off the ground.

    - Amanda Shaftel and Aaron Weiss, Founders of Cowboy Pools

  • Hilary is a true dynamo. She's assertive, driven and relentless… has an inquisitive nature, does her homework, is highly organized and always seems to have a positive attitude. I'm certain she will continue climbing the ladder of success as her career continues.

    – Ed Cantu, Chief Strategy Officer at C2 Strategery

  • I love working with Hilary. TheBrandFox brings to life our brand in such a beautiful way. Have nothing but the best things to say about working with them.

    - Victor Diaz, Founder of Carabuena Tequila

  • Hilary is a treat to work with, having a great personality and all the qualities one asks for in a team member: learns quickly and works well independently with little supervision; handles herself well under time-sensitive situations and when interacting with different personalities internally and client-facing.

    – Amy Fenwick, AMD, Digital Marketing Director

  • Hilary was a pleasure to work with. Her intelligence, work ethic and attention to detail made her an integral part of our team.

    – Greg Knipp, CEO at Dieste and Dieste Health

  • Hilary is not only passionate about her work, she's truly a driving force in any project she manages. She's so well-spoken, has great presentation and people skills, has a keen eye for strategy and is always putting the best work forward.

    – Desireé Mata, Multicultural Advertising Professional

  • Hilary is a badass. Sure, her market research helped us shape the brand strategy and positioning for our client to stand out in a crowded market, but we expected that. What really makes Hilary a great partner is her strategic thinking and ability to contribute in meetings and even own the room. She was a true integrated partner and a pleasure to work with.

    - Marc Feder, Head of Strategy and Managing Partner, Boundary